Showing posts with label piracy. Show all posts
Showing posts with label piracy. Show all posts

Monday, January 29, 2007

How to stop music "stealing" ?

Long ago here's how it happened. Buy an album, put it in, and groove to your new treat. And as your sitting on that comfy sofa, listening to those booming speakers unleash fresh tunes, you skim the liner notes. It's simple, a standard music junkie experience.

And now with online music stores, what do we have? The same experience. Some, such as iTunes, are even beginning to offer digital music booklets, a newer version of liner notes. But why stop there?

1) Online music stores can attach almost everything they want to downloads. Album or song purchases should be attached to tour schedules, artist stories and biographies, videos, games, screensavers, drawings, desktop backgrounds, coupons, anything of interest.

2) Songs files can be made for more than listening.
Fans like to interact with their music. What if you could download a song file, and then sing karaoke with it, play the guitar solo from it in Guitar Hero, dance to it in DDR, create your own music video for it, remix it and resell your reproductions. All of these abilities in a single interface.

If an album offered more attachments and interactivity in a hard to reproduce environment, than fans would gravitate from "stealing" towards the superior product. Many people who download newly released movies still go to theaters for the experience—it's better.

The record companies can improve the music experience or they can spend their time catching clueless teenagers. Which do you think deserves more emphasis?